Convention Panels

As part of the multichannel launch for the TECENTRIQ brand, key marketing components were created to support the new campaign's core message. I collaborated with the copy and medical/research teams to develop a series of printed and interactive digital panels designed to engage and attract traffic to the TECENTRIQ exhibitor booth at the American Society of Clinical Oncology (ASCO) conference. These materials were meticulously designed to effectively communicate the unique message and proposed mechanism of action (MOA) for this first-line treatment.

The digital panels were optimized for easy accessibility and navigation, ensuring maximum reach and engagement among the event participants. Printed panels were strategically placed in high-traffic areas to capture the attention of attendees in key locations around the city. Together, these marketing materials played a crucial role in generating awareness and interest in TECENTRIQ, ultimately contributing to a successful product launch.