For the new campaign, PUSH BACK ON PBC, our clients from OCALIVA asked us to create a booth experience for Digestive Disease Week (DDW) aimed at engaging physicians and representatives attending the event. By making participants active parts of the booth experience, we generated excitement and engagement among our targeted audience.
The design for this booth featured our latest hero image and core messaging, using life-sized modeling letters, props, supporting branded banners, and interactive panels. Once in the booth, attendees were asked to recreate the pose from our hero image and "push" the letter props, demonstrating their commitment to helping patients with PBC (Primary Biliary Cholangitis), next a picture was taken and sent to the email provided by the participants. The booth also included a prop section with medical robes and stethoscopes, as well as interactive quiz panels where physicians could test their knowledge on OCALIVA and important PBC facts.
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Roll: Art Direction, Design, Manager
Tools: Adobe Illustrator, Adobe Photoshop, Adobe PDF
MAIN PHOTO STATION
