I was in charge of the conceptualization for the unbranded internal excitement campaign material for our Genentech USA clients, aimed to motivated internal audience around the launch of a groundbreaking immunotherapy treatment. This campaign successfully created a buzz within the organization, ensuring that employees were not only informed but also passionate advocates for the new immunotherapy treatment.
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Strategy: Develop an unbranded campaign to challenge and inspire Genentech employees to actively engage and take part in the launch of this groundbreaking immunotherapy treatment. Implementing a comprehensive communication plan that includes a series of teasers, internal newsletters, interactive workshops, and engaging multimedia content our partners we able to capture attention and drive participation from all levels of the organization.
Objective: Foster a sense of ownership and enthusiasm among employees, ensuring they are well-informed and motivated to support the treatment's introduction.
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Roll: Art Direction, Illustration
Tools: Adobe Illustrator, Adobe Photoshop, Adobe PDF
CAMPAIGN HERO IMAGE
