Interactive Brandbook

Branding is one of the most important parts for the launching a new product or service, it establishes its identity, give it a voice and personality, and position it in the targeted landscape. This interactive material compiles these graphic elements and information about the brand in an organized way to ensure the consistent application across different platforms, whether they are print or digital. For this project I worked closely with the copywriter to ensure the directions and storyline for these brand elements are comprehensive and easy to follow.