Working on a multichannel campaign in the capacity of an Associate Creative Director geared towards patients suffering from dry eye disease, my responsibilities were extensive and encompassed different phases of the campaign development from conceptualization to implementation.
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Digital: Website rebranding, interactive CVA, social media content, and online ads.
Print: CVA, brochures, posters, and magazine ads.
Experiential: Event materials, interactive installations, and informational sessions.
Visual Design: Collaborate with designers to develop visually appealing graphics, videos, and other multimedia elements. Ensure that the design elements are consistent across all channels and effectively communicate the campaign message.
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Roll: Art Direction, UX and UI Design Management
Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe PDF
CAMPAIGN HERO IMAGE
